This is an interesting idea. I’m not in a position to afford it, but if I were it sounds like an awesome way to get your work out there.
From June 28 – July 26, two digital billboards in Massachusetts weren’t trying to sell you anything, instead they were displaying photos of nature, often depicting their surrounding landscape.
The temporary public art installation entitled, Healing Tool, was the brainchild of Brian Kane, who took over two busy highway billboards; one on the 95 Northbound in Wakefield, MA (42.5202 N, 71.088 W) and the other on the 93 Southbound in Stoneham, MA (42.47764 N, 71.11257 W).
The artist explains:
‘Healing Tool‘ is art designed for people in cars. A temporary public art installation using digital billboards on interstate freeways. The goal is to provide a moment of temporary relief and unexpected beauty during the daily grind of commuting. The piece builds on a body of work which simulates digital experiences in the real world. In this case, simulating the Photoshop Healing Tool to replace or…
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